AWARD FROM THE MARKETING CLUB SÜDWESTFALEN:

LEDERER IS A GLORIOUS MARKETING HERO

Ennepetal, November 4, 2021 Lederer is one of seven companies honored as "Marketing Heroes" by the Marketing Club Südwestfalen. It was about new thinking and acting in the time after March 2020. The specialist for high-quality stainless steel fasteners, individual special and drawing parts as well as efficient C-parts management convinced the jury with several projects at once:

 

 

Three good reasons for the award: An unusual Work@Home incentive, a digital anniversary celebration with 500 guests, and an interactive 3D model of the entire company. "Our award is about flexibility and the ability to go with the changes strengthened and on new ways. Lederer has implemented the new way of thinking impressively and exemplarily with the realized projects," says Dr. Ebbo Tücking, President of the Marketing Club Südwestfalen and jury member.

Work@Home-Set
When home office changed the world of living and working quite directly in March 2020, Lederer sent 400 employees, customers, partners and suppliers a thank-you gift: the Lederer Work@Home set with practical and beautiful utensils for working from home. "All gift recipients were able to publish their personal home office photo on a specially created website and share this motivating action. This was real community building in a crisis," explains Markus Gebehenne from Lederer.

Virtual anniversary celebration

When the planned anniversary celebration with over 700 guests had to be canceled at short notice due to Corona, creative changes were made: In the style of a TV studio with a presenter, interviews, live music, an award-winning star chef and guests connected to the TV, the celebration was emotional on the computer screens. Almost all of the partners already planned and booked for the analog presence event were present at the digital alternative. The professional organization partner COSECHZEHN from Wuppertal provided for an undiminished anniversary pleasure.

3D tour

"Corona has of course significantly reduced the number of personal visits to our site. That''s why our new 3D model of the entire company is exactly the right way to give customers, partners, suppliers and applicants a really very realistic sense of space and show them our true size. We also wanted to create proximity," explains Markus Gebehenne, Head of Marketing & eBusiness at Lederer. Together with Werft 6, a company specializing in this area, the new virtual reality was created in four days of shooting: More than a thousand measuring points thereby represent a complex picture of the company, because one moves through a three-dimensional architecture and not through conventional 360° degree photos. In addition, a 10-language trailer was created to give visitors a 4-minute impression of the possibilities of this innovative and impressive technology.

 

"We are very pleased to receive this award. We are proud and happy to continue on our path innovatively and passionately despite the challenging times," confirms Gebehenne.

Fasten.it is an online resource for fasteners and fixing elements. It is an interactive platform promoting the contact among fastener professionals through innovative and helpful tools.

 

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